Field Marketing Manager

0007456 Requisition #
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The Field Marketing (FM) Engineer/Manager focuses on building a trusted, technical relationship between Cymer and its customers in the China region. The FM leverages technical expertise to effectively promote Cymer’s light source value and capabilities, while identifying and recommending Cymer solutions to support customer needs. The FM acts as an advisor to Cymer account management, product marketing, and engineering functional groups on the optimum use and operation of excimer laser sources for semiconductor lithography, as well as identifying new product opportunities.  The FM is responsible for enhancing chipmaker customer value by improving light source use, productivity, performance or reducing operational cost.  The FM will work directly with strategic customers to lead collaborative evaluation and/or development programs with chipmakers.  The FM serves as an expert on matters pertaining to light source performance and technology capability. This position is based in Cymer’s Shanghai, China regional office.
Strategic marketing:
  • Gain deep understanding of customer technology and how Cymer solutions can support customer needs
  • Collect customer technical requirements and identify opportunities to leverage upgrades, define product improvements and new products
  • Increase Cymer knowledge of customer roadmaps, plans, processes, and challenges through Competitive Intelligence
  • Support definition of new products through detailed technical and value analysis
  • Lead the technical interaction between customers and the Marketing, Product, and/or Account teams (AT); collaborate in joint ASML-Brion-Cymer NTP activities to introduce new light source capabilities
  • Collaborate closely and align with the AT to provide input on the technical elements of the account strategy and to maintain customer intimacy
Product promotion:
  • Communicate Cymer roadmaps, technology, and product updates to customers (internal and external) in support of AT strategy
  • Identify and recommend Cymer solutions (upgrades, new products, etc.) to AT and Product Marketing
  • Develop competitive positioning strategy in alignment with Product Marketing, with specific focus on customer profile
Tactical field marketing support:
  • Primary local point of contact for new product evaluations – provide technical guidance to Product Development Group and AT on customer-specific introduction strategy
  • Collaborate with key customers on experiments or evaluations in support of new technologies and products; analyze and summarize experimental results and generate presentation of results within Cymer, to chipmaker customers, and at industry meetings
  • Performs other duties as assigned.
None assigned at this time.
Internally recognized specialist on complex technical and/or business matters.  Will champion significant projects, programs and business initiatives.  Having wide-ranging experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways.
Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable  factors. Exercises independent judgment in selecting methods, techniques and evaluation criteria for obtaining results. Networks with key contacts outside own area of expertise.
Generally free to determine work priorities based on general direction from management. Proactively identifies potential issues and brings potential solutions to managers. May provide a leadership role for the work group through advanced knowledge in his/her area of specialization.  
  • Demonstrated experience in working with complex fab microlithography equipment.  Previous experience as a tool owner of equipment desirable.
  • Understanding of the semiconductor manufacturing process and aspects of optical projection lithography is desired.
  • Excellent written and verbal communication skills.
  • Experience in lithography process development or manufacturing, including wafer processing and photoresist materials.  Hyperlith, Brion Tachyon, Prolith or other lithography simulation experience.
  • Ability to translate, statistically analyze data, and effectively report problems through written and/or graphical formats.
  • Project engineering experience, including project planning and execution and leading small technical teams.
  • Excellent interpersonal and teamwork skills with the ability to influence, motivate, mentor, and lead team resources.
  • Excellent organizational, reasoning, planning, prioritizing and problem-solving skills.
  • Self-starter; self-motivator; willing to do what it takes to get the job done.
Possesses a highly specialized level of technical expertise or business acumen.  Extensive breadth and depth of knowledge arrived through exposure to emerging technical advancements or complex business situations. Has advanced degree (Master's, PhD). Minimum of ten (10) years of experience is required.
  • A Bachelor’s or Master’s in Engineering, Materials Science, Physics, or equivalent technical discipline is required.
  • A minimum of five (5) years experience in the semiconductor industry is required.
  • A minimum of five (5) years wafer fab experience in deep-UV microlithography is required.
  • Experience with semiconductor fabrication, deep-UV microlithography systems, processes or characterization methods are highly desirable.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • While performing the duties of this job, the employee routinely is required to sit; walk; talk; hear; use hands to keyboard, finger, handle, and feel; stoop, kneel, crouch, twist, reach, and stretch.
  • The employee is occasionally required to move around the campus. 
  • The employee may occasionally lift and/or move up to 20 pounds.
  • May require travel dependent on business needs.
  • Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
  • Can work under deadlines.
  • The environment generally is moderate in temperature and noise level.
  • Must be able to read and interpret data, information, and documents.
  • Can observe and respond to people and situations and interact with others encountered in the course of work. 
  • Can learn and apply new information or skills.
  • Requires working with a firing laser (which is noisy) on a frequent basis.
  • Requires working in a manufacturing clean room environment occasionally.
  • Requires working with Excimer lasers in noisy environments (requiring ear protection) and potential radiation hazards (requiring eye and skin protection).
  • Requires both domestic and international travel.

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